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Research individual companies in your desired niche: If possible, it’s always better to become an affiliate directly with a company (if they have an internal affiliate program), as no one else will be dipping into your commission rate. This is the preferred route for most of the prominent affiliate marketers, including Pat Flynn. Unfortunately, it’s also the most work, as you’ll have to do the research yourself to see who offers programs (they’re usually listed in the website footer).
The sales flow will go something like … A search is made that brings a user to your content or an ad brings visitors to your content. The visitor reads the article and is impressed – they subscribe to get the free offer – you get their email. You email them the free offer and thank them. A couple of days later, you send them another valuable piece of content. Then after a few more emails, they get the offer. At this point, you have hopefully built up authority and trust. You have earned the right to ask for the order. You send them the affiliate offer and follow up emails.
ClickBank represents primarily digital or downloadable products. These typically have high-percentage payouts to affiliates. The commissions average around 50%. You do need to be careful and closely vet all products. There are some great products, some good products, and many crap products. You need to be sure the product and the promotional methods are appropriate for your audience. But ..