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If you purchase Thrive Architect this plugin alone, it’ll be a one-time fee. However, there’s an option for you to purchase their membership which allows you to gain access to all Thrive plugins and themes (this is a very good deal in my opinion). In this case, it will be either a quarterly fee or a yearly fee depending on your choice. Thrive Themes does provide a lot of training and support to help its customers so don’t worry that you don’t have the technical skill to use it. It’s all drag and drop. They make it so simple that anyone can handle it.